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Advertiser Blogging, Let the indexing begin

By admin | August 4, 2007

Finding advertisers that want to utilize blogging to create some great links into their site seems to be a very easy endeavor. There are plenty of websites that offer an organized platform where you can get a list of advertisers that want you to blog about their websites or their upcoming events. 

Bloggers that correctly maintain their blogs become a huge advertising medium for anyone looking for fast indexing and quick exposure. There are some things that one must understand about how the whole advertising on a blog works. One of them is having the ability to get your links indexed quickly means that a Search Engine is going to see that you are connected to a certain keyword or key phrase in a matter of minutes. 

One tool that is extremely helpful for this is the Google Alerts Tool. This tool allows you to receive an up to the minute update about key terms that you may be placing high or low on, and you can make a good assessment of what you will need to do to improve or maintain rankings. It does not get in depth about what you need to do to maintain rankings, however you do have a better understanding of when you are getting indexed and how often.

So how does a blog help an advertiser to get indexed quicker and more frequently?

When a blogger posts a new post on their site, they can place links within the site and those links are what are going to get indexed. When the blogger publishes their post, they are doing what is called Pinging other websites. Those websites in turn ping other websites when they are updated and the processes happens almost instantaneously. Pinging is just like it is defined. Like radar for bloggers. Publishing to a blog actually sends out a signal to hundreds and thousands of other sites letting them know that there has been an update made to the site.

This reaches the Search Engines in no time flat and the spiders are jet propelled to the blog to see what is going on there. On the overly updated blog they find that there is a sort of “press release” and that short story contains information that is relevant to and containing links to another site. The spiders hit the links and the relevant information, now they are in the advertisers site. Let the indexing begin.

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